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Different types of marketing platforms

When we talk about types of marketing platforms, they are generally divided into 2 big groups:

 

  • online;
  • offline.

 

The latter one represents such places like radio, TV, billboard, leaflets and so on.

 

While a second one is relatively young as appeared with the Internet invention, however it has grown up a lot and includes several categories. Let’s have a look what their peculiarities are and how we can use them effectively.

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How to to retain customers

If you have a chance to ask any business owner, he or she will tell you how attracting of new clients is and that retaining of existing customers is cheaper and simpler.

To see why it is so, let’s see one customer retention example.

A company ABC has 100 clients per month and retain only 80 customers from the list. While their competitor DEF retain 90 clients with the same amount of customers. In the here and now the situation doesn’t seem so dramatically different for both companies.

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What are the roles of Advertiser and Publisher in marketing?

When start thinking about monetizing your app or website, you are certainly to see the figures of an Advertiser and a Publisher. Now it is high time to clear up the mess and say who is who in the game.

What are the roles of Advertiser and Publisher in marketing?

Actually, everything is very simple here.

 


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How to RISE OF MOBILE TRAFFIC

Then and now

Appeals to marketers to become mobile started appearing more than 5 years ago. All copybook maxims are more than just important nowadays, as mobile devices are not tools to get in touch with your mom or best friend, but a way to offer individual scope of advertisements and various marketing message directly to each person.

 

Last year survey showed that more than three quarters of American citizens owe a mobile device. The point is that there amount is growing, as people start giving phones to their children in the kindergarten.

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Most popular marketing strategies

Marketing seems to be the simplest but at the same the most cunning science for online businesses. The costs can rise up to six-figure sums. But spending a lot doesn’t mean spending effectively. Some marketing strategies may not suit for small companies or, vice versa, be poor performing for business sharks.

 

In our collection we have 10 marketing strategies that can be easily implemented into businesses of different types. It doesn’t mean that you should use them all, at least you may not have time to track their effectivity or progress at all. 

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How to buy traffic

The idea of buying traffic is especially relevant for new businesses that are just thinking how to unwind the processes. One common misconception is that buying traffic in bulk is something illegal or dishonest. We can reassure you as even big companies like Coca-Cola or Nestle often resort to this kind of practice. Bulk website traffic is not only about getting more customers, but improving your positions in search results and rising you in front of your competitors. Search system track increased number of visits and make provision that your website is trustworthy and recommend it to other Internet users. Relative cheapness is also one more tempting option to try the approach.
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What Is Geotargeting?

When you work on your website it seems that you can control a lot if not everything: texts, videos, images and all that stuff. But you cannot regulate the people coming to you. The situation becomes even more complicated if your domain area is like “.com”, “.net” or “.org” as controlling who becomes to your website is a challenge and marketers have created geo targeting approach for you to attract the traffic you need.


This technology is, in fact, where geo advertising and marketing takes into account users’ geographical location with a restriction to a particular country, region, district and so on.

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Cross device targeting guide

During the day time users shift from one device to another. It means that you may texting to your friend on Facebook from your work laptop and continue your talk from smartphone at lunchtime. Advertisers have faced certain difficulty as now they should think how to organize cross device identification and deliver information about products and services.

 

Cross device targeting is rather challenging business and there are two approaches designed to tackle the problem.

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Monetize definition

Merriam-Webster explains the issue as process of converting something into money.

 

Economics is almost solidary with such an idea, saying that it the process not only of converting into something financial, but something that can be counted or estimated.

 

When we talk about online ecosystem it is more than just possible. Websites, blogs, apps and all that stuff can and should bring money to its owners. Making a post is not so simple as it may seem, as turning thoughts in right order will require some time.

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How does ad exchange company work?

Changes are just breaking into digital marketing and we can hear more and more that companies apply to ad exchanges for advertising campaigns. It is high time to see what it means and how it can be used.

What it is all about?

When online advertising was just starting its business on the Internet Advertisers used to buy impressions at the ad networks. The business was quite expensive, included human factor and, thus, was sometimes not very accurate and could include frauds.

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