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Different types of advertising methods and media

Advertising is a complex of methods, which are used for the promotion of various products and services. Each of them uses its own way to send a message to the customers. In this article, we will observe the key types of methods and business examples.

Advertising methods

There are traditional and new ways to advertise a brand. Consider the main kinds of advertising methods:

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What does advertising inventory mean

Advertising inventory is a term, which should be known to any publisher including the owners of popular resources or small websites. In the article, we will observe the notion of advert space and its influence on the publishers’ income.

What is an advert inventory?

Advertising inventory is a special term, which refers to the total amount of space on the publisher’s website, which can be used for the placement of advertising materials. Advert space is a property, which every publisher has.

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What’s private ad exchanges

Advert exchanges are a modern way to buy and sell advertising inventory. They are third-party platforms, which are created for the effective cooperation of advertisers and publishers. Marketers are aimed at making the process more reliable and transparent for both sides. That’s why there are different types of ad exchanges available today.

What is an advertising exchange?

An advert exchange is an automated platform, which provides users with the opportunity to bid on the offers of the ad inventory in real time. Online auctions are organized here for such a purpose.

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How does DSP, SSP work?

More and more marketers prefer using advertising exchanges to buy and sell advert space. It is connected with the fact that such mediators are able to make the process easy and fast compared to the traditional way of ad buying. In the article, we will answer all the questions concerning the work of ad exchange and the related platforms.

General principles of ad exchange work

Every advert exchange is a third-party resource, which connects publishers and advertisers. Thus, they can offer the advert inventory and make bids on the offers, which correspond to their requirements. 

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How does ad exchange work

Advertising exchanges are special marketplaces, which are created for the cooperation of advertisers and publishers. They allow making a trading process easier and much faster. Read about the benefits and key features of an advert exchange.

What is an ad exchange?

Any advert exchange is a digital marketplace, where users can sell and purchase the advert space. It is a third-party platform, which organizes online auctions for publishers and advertisers. The auctions are usually carried out in real time, while advertisers can make bids on the offers, which correspond to their requirements.

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Traffic sources: what are traffic sources? Help you move beyond Google

All the websites owners are aimed at attracting as much traffic as possible. There are various sources of it depending on the type of resource. If you want to know, where your traffic comes from, it is required to use Web Analytics. Thus, you can find out not just the ways of traffic attraction but also the most influential sources of it.

Metrics of the traffic sources

If you use special analytical programs, you can obtain the following types of data:


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What is an ad exchange and their types

We have just learned how advertising networks functions and which one will be the most profitable for a certain type of business, but the situation has become different again. The progress doesn’t come alone and we have a new trendy approach - buying ads at online ad exchanges.

What is the difference between old and new strategies?

First of all, we should remember how traditional ad networks work. Publishers offer mainly remnant inventory they have and the network sells it to Advertisers for a certain commission.

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Different types of marketing platforms

When we talk about types of marketing platforms, they are generally divided into 2 big groups:


  • online;
  • offline.


The latter one represents such places like radio, TV, billboard, leaflets and so on.


While a second one is relatively young as appeared with the Internet invention, however it has grown up a lot and includes several categories. Let’s have a look what their peculiarities are and how we can use them effectively.

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How to to retain customers

If you have a chance to ask any business owner, he or she will tell you how attracting of new clients is and that retaining of existing customers is cheaper and simpler.

To see why it is so, let’s see one customer retention example.

A company ABC has 100 clients per month and retain only 80 customers from the list. While their competitor DEF retain 90 clients with the same amount of customers. In the here and now the situation doesn’t seem so dramatically different for both companies.

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What are the roles of Advertiser and Publisher in marketing?

When start thinking about monetizing your app or website, you are certainly to see the figures of an Advertiser and a Publisher. Now it is high time to clear up the mess and say who is who in the game.

What are the roles of Advertiser and Publisher in marketing?

Actually, everything is very simple here.


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