More and more marketers prefer using advertising exchanges to buy and sell advert space. It is connected with the fact that such mediators are able to make the process easy and fast compared to the traditional way of ad buying. In the article, we will answer all the questions concerning the work of ad exchange and the related platforms.
General principles of ad exchange work
Every advert exchange is a third-party resource, which connects publishers and advertisers. Thus, they can offer the advert inventory and make bids on the offers, which correspond to their requirements.